Suzanne

    Suzanne Livingston
    Senior Product Manager

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    Joseph Russo
    Software Designer

    David

    David Brooks
    Software Engineer

    New white paper available: Measuring the value of social software

    Suzanne Livingston  June 12 2010 09:31:35 AM
    A new white paper from IBM Software Services for Lotus on social software is now available.

    The "Measuring the Value of Social Software" white paper focuses on helping organizations answer the question:

    How can we determine if our social software initiatives are successful and are providing the anticipated return on technology investment?


    This white paper looks at how to measure the effectiveness and value of a social software initiative, what tools are available to capture key metrics, and what to take into consideration when establishing a measurement approach.

    Contents
    • Why measure?
    • Defining objectives
    • Types of measurement
    • Measurement levels
    • Measurement tools
    • Sample reports
    • Creating a measurement approach

    Authors:
    • Chris Cooper (Collaboration and Social Software Consultant - IBM Software Services for Lotus)
    • Mike Martin (Senior Managing Consultant - IBM Software Services for Lotus)
    • Terry Kiernan (Offerings Specialist - IBM Software Services for Lotus)
    Image:New white paper available: Measuring the value of social software


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